Unraveling mysteries of the consumer psyche stumps the best of them, but this much seems clear: Consumers react differently to discounts versus cash back, and that’s a vital distinction in 2022. Calling out roughly $250 billion in annual marketing expenditure by consumer packaged goods (CPG)...
Getting paid what is invoiced is among the most basic functions of finance and business in general. The amount billed offers visibility to the seller, allowing them to plan for money to be paid by buyers into the proverbial coffers, to be paid out to...
Today in retail, Pinterest enables a shopping page, while Flipkart introduces faster payments and easier onboarding. Plus, Aeropay and Flowhub offer cannabis sales via automated clearinghouse (ACH), and real-time data is improving consumer-packaged goods (CPG) companies’ promotional spending and fulfillment. Pinterest Makes Itself More Shoppable...
Call it shopping at the breakfast table. Not all that long ago, promotions came in the paper, in the form of free-standing inserts (FSI), those massive coupon bundles wrapped around the Sunday comics section. You’d clip the coupons, keep them in the purse or wallet,...
July 14, 2022
Unraveling mysteries of the consumer psyche stumps the best of them, but this much seems clear: Consumers react differently to discounts versus cash back, and that’s a vital distinction in 2022. Calling out roughly $250 billion in annual marketing expenditure by consumer packaged goods (CPG) brands alone, Inmar Intelligence General Manager Sylvain Mansier told PYMNTS […]
June 14, 2022
Getting paid what is invoiced is among the most basic functions of finance and business in general. The amount billed offers visibility to the seller, allowing them to plan for...
April 28, 2022
Call it shopping at the breakfast table. Not all that long ago, promotions came in the paper, in the form of free-standing inserts (FSI), those massive coupon bundles wrapped around...
April 05, 2022
If you ever watched an episode of the reality TV show “Extreme Couponing,” you know that coupon clipping is serious business for price-conscious consumers and the brands offering them the...
January 12, 2022
Applied data platform company Inmar Intelligence on Wednesday (Jan. 12) launched a Software-as-a-Service (SaaS) and payments solution for small and medium-sized consumer packaged goods (CPG) companies and pharmaceutical manufacturers called DeductionsLink. The new platform is aimed at modernizing small- to medium-sized businesses’ deductions management processes through the use of artificial intelligence (AI) and automated process […]
