Amazon reportedly started polling influencers about product testimonials they’ve posted on social media. The questionnaires, sent to influencers and dealing with reviews appearing on YouTube, TikTok and Instagram are a sign Amazon is getting more serious about targeting paid reviews, Bloomberg reported Wednesday (Dec. 11)....
Meta has launched a pre-holiday anti-scam awareness campaign to keep users safe. “Scammers are persistent and try to trick people in a variety of ways — malicious texts and emails, websites impersonating known brands, posts on social media, visual discovery platforms and discussion forums, and...
Meta is reportedly building a planet-spanning undersea fiber optic cable network to support its internet infrastructure. The 24,000-mile network, costing an estimated $10 billion, was reported Friday (Nov. 29) by TechCrunch, citing sources close to the company. The report said Meta has a great need...
A Federal Trade Commission (FTC) lawsuit that aims to unwind Meta’s acquisitions of Instagram and WhatsApp is set to go to trial on April 14. Judge James Boasburg announced the trial date Monday (Nov. 25), Reuters reported. The FTC sued Meta in 2020, alleging that Meta, which was then known...
August 12, 2024
As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian Lenna, content creator at 10PM Curfew and host of the @girls page with more than 12 million TikTok followers and 7 million Instagram followers, said in an interview with PYMNTS […]
June 04, 2024
Meta’s recent news that it is seeing a surge in younger users may help set the stage for a rising tide in social commerce. The platform model — not just...
March 22, 2024
As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just avenues for sharing updates and...
December 07, 2023
Generation Z consumers are more likely to use Instagram and TikTok to search for products than other generations. They often turn to social media to browse brands before using Google....
December 18, 2024
Instagram will soon make up half of parent company Meta’s advertising revenues in the United States. The photo-and-video-sharing app will exceed $32 billion in U.S. ad revenue next year, Bloomberg reported Wednesday (Dec. 18), citing data from Emarketer. That’s a 24% increase from this year. Meta’s emphasis on video content has been a key driver […]
December 11, 2024
Amazon reportedly started polling influencers about product testimonials they’ve posted on social media. The questionnaires, sent to influencers and dealing with reviews appearing on YouTube, TikTok and Instagram are a...
December 10, 2024
Meta has launched a pre-holiday anti-scam awareness campaign to keep users safe. “Scammers are persistent and try to trick people in a variety of ways — malicious texts and emails,...
December 01, 2024
Meta is reportedly building a planet-spanning undersea fiber optic cable network to support its internet infrastructure. The 24,000-mile network, costing an estimated $10 billion, was reported Friday (Nov. 29) by...
