Invalid Traffic news and trends

Trending: How Facebook Unfriends Ad Fraudsters
Fraud Prevention // August 29, 2019

Digital fraud continues to be one of the most pressing issues that marketplaces face today. Experts estimate that total fraud losses in 2018 totaled $3.9 trillion — an increase of 49.5% over the last 10 years. However, there is no consistent way of measuring fraud,...

Automatic Ads: An Invitation For Fraud?
Security & Fraud // August 30, 2017

Advertisers are spending billions of dollars on ad campaigns that human eyes never see, and understandably, they’re not too happy about it. Google is issuing platform fee refunds after discovering that the advertising tool DoubleClick Bid Manager had placed campaigns by hundreds of its marketers...

Interviews & Exclusives
Trending: How Facebook Unfriends Ad Fraudsters

August 29, 2019
Digital fraud continues to be one of the most pressing issues that marketplaces face today. Experts estimate that total fraud losses in 2018 totaled $3.9 trillion — an increase of 49.5% over the last 10 years. However, there is no consistent way of measuring fraud, as many victims are either unaware that they have been […]