Ionic news and trends

The Fitbit Ionic: One Wearable To Rule Them All?
Retail // August 29, 2017

The war for wearable dominance is heating up, and the team at Fitbit is making a power play for top position. On Monday (Aug 28), the news dropped that Fitbit is officially releasing a smartwatch of its own called the Ionic, which goes on sale...

Visa Payments, (Truly) Mobile With Fitbit’s Ionic Smartwatch
Mobile Commerce // August 28, 2017

Fitbit is debuting its Ionic watch – enabled for Visa payments.  And, as noted Monday by the two companies, and as the data shows in the latest joint “How We Will Pay” study by Visa and PYMNTS, the timing is right for truly mobile payments...

Quick Reads
Sluggish Fitbit Ionic Sales Put Company’s Future At Risk

December 18, 2017
The new Fitbit Ionic smartwatch, the latest iteration in the fitness technology company’s arsenal of wearable fitness trackers, has not delivered the business-saving boost Fitbit hoped it would. According to a Friday (Dec. 15) report by Fortune, Wall Street analysts are reporting the company’s newest wearable option is not turning out to be as popular […]