Ipsy news and trends

Staying Original In A World Full Of Imitators
Retail // February 12, 2018

When Harvard Business School grads Katia Beauchamp and Hayley Barna first came up with the Birchbox concept, it was so … well, out of the box that pitching it to investors was at first a series of cold emails dedicated to explaining their concept. Neither of...

Creating A Community To Create Really Personalized Commerce
Retail // December 07, 2017

There is no shortage of services selling monthly beauty-in-a-box options for consumers. But, in a world with lots of options to have cosmetics, skin care products and all make and manner of personal grooming and enhancement options delivered to one’s door, Ipsy and its “Glam...