Jeans news and trends

Diesel USA Plans To Restore Brand Through Bankruptcy

March 06, 2019
Diesel USA
Denim’s Demise: How Athletic Wear Is Impacting The Jean Business
Retail // August 10, 2016

Millennials just aren’t wearing jeans any longer. You might notice the trend in the streets, as more and more millennials are switching up the look of traditional denim jeans for stylish (and far more comfortable) sweatpants or yoga pants from Lululemon, Nike or Under Armour....

Quick Reads
Diesel USA Plans To Restore Brand Through Bankruptcy

March 06, 2019
Amid shifting consumer buying habits and reported missteps internally, Diesel USA Inc. filed for bankruptcy. The jeans maker and retailer is looking to have court approval for its reorganization plan by mid-April, The Wall Street Journal reported. Diesel Chief Restructuring Officer Mark Samson said in court papers, according to the news outlet, “The new management […]