Jeff Barker news and trends

CFOs Seek Balance Between Rapid Change, Long-Term Planning
B2B Payments // August 26, 2022

The time when companies could confidently make five-year strategic plans passed with the pandemic, according to Jeff Barker, chief financial officer (CFO) at Parachute Home, which sells bedding and other home goods. CFOs must be nimble and quick, along with the entire enterprise. This is...

Interviews & Exclusives
CFOs Adjust to Retail’s New Reality

October 13, 2022
The term “omnichannel” has its fans and detractors, but by any name, hybrid online-physical shopping and payments experiences are the next normal so many wondered about in the depths of the pandemic, bringing the best of both worlds to connected economy consumers. In a discussion for the Visa B2B Series: What CFOs and Treasurers Can […]