Jehan Luth news and trends

Banyan CEO Takes Long-Term View of FinTech Infrastructure
B2B Payments // February 09, 2024

The evolving world of payments is being built on top of innovative strategies.  And, after years of traditional ways of transacting like paper checks and ACH payments, change is happening all at once — and it requires a brand-new foundational infrastructure layer.  “We’re building a...

Data Collaboration: Unlocking Growth and Efficiency in 2024
Opinion // January 12, 2024

PYMNTS asked industry executives across the payments and digital commerce landscape to give us their take on the pivotal shifts, technological advancements and strategies that have shaped business in 2023. Their responses show critical trendlines to watch in the new year. Jehan Luth, founder and...

Brands Tap New Data Sources to Target Second-Time Buyers
Loyalty & Rewards // May 31, 2023

Regardless of income level, we’re all wary of what things cost and where the best deal can be had, online or in-store.   It’s not too far-fetched to say we’ve become a nation of bargain-hunters.  At a high level, merchants face a conundrum.  There’s a world...

Item-Level Data Helps Banks Stay Top of Wallet
Loyalty & Rewards // May 04, 2023

At the intersection of digital channels and inflationary pressures, consumers are demanding more value from merchants. And it’s not all about price. Banyan CEO Jehan Luth said the great digital shift has shifted the definition of “value,” and merchants need to offer a better value...

Interviews & Exclusives
Banyan CEO: Chase’s Media Move Highlights Value of Customer Data

April 09, 2024
Banks need new revenue streams. Retailers (and other businesses operating with razor-thin margins) need to fine-tune their go-to-market strategies and gain higher returns on marketing and advertising spend. To that end, J.P. Morgan Chase’s launch of its media platform signals the value of transaction-level data in crafting targeted offers, Banyan CEO Jehan Luth said. And you can expect to see more of […]

Brands Tap New Data Sources to Target Second-Time Buyers

May 31, 2023
Regardless of income level, we’re all wary of what things cost and where the best deal can be had, online or in-store.   It’s not too far-fetched to say we’ve become...

Item-Level Data Helps Banks Stay Top of Wallet

May 04, 2023
At the intersection of digital channels and inflationary pressures, consumers are demanding more value from merchants. And it’s not all about price. Banyan CEO Jehan Luth said the great digital...

Item-Level Data Gets Ready to Remake Loyalty and Personal Financial Management

December 13, 2022
Item-level data is poised to bring a new level of impact and relevance to card-linked offers. The status quo of listing purchases as “general merchandise” is getting a reboot with...