Jenny Craig has officially been reborn as a direct-to-consumer (D2C) brand. The company’s owner, Wellful, announced the relaunch Monday (Sept. 25), saying consumers can visit the Jenny Craig website and buy the company’s home-delivery plan. “Our strong weight loss industry expertise, coupled with our proven...
Jenny Craig is poised for a digital comeback as the rise of direct-to-consumer (D2C) enables weight loss brands to find an audience in more targeted ways than ever. As Wellful, an omnichannel health and diet food company behind competing brand Nutrisystem, announced Wednesday (July 5), it has acquired Jenny Craig’s...
Bankrupt weight-loss company Jenny Craig is getting a new lease on life. As CNBC reported Wednesday (July 5), rival weight-loss meal firm Wellful has purchased Jenny Craig’s assets and will revive it as an eCommerce company. “People that have known the Jenny brand — the core aspects around the great food,...
When is a breakthrough diabetes and weight loss treatment problematic? Never — except perhaps when it drastically changes the multibillion-dollar weight loss industry, causing ripple effects that are benefitting patients and pharma manufacturers but spell change in other areas of health and wellness. Invented by pharmaceuticals...
October 04, 2023
Rebooted as a direct-to-consumer (D2C) brand, Jenny Craig will now benefit from the widespread expansion of its audience beyond just the locations it can service within reach of brick-and-mortar locations. Following the weight loss brand’s acquisition and relaunch by Wellful, an omnichannel health and diet food company, Steve Mikulak, president of Wellful’s Nutrisystem brand, which oversees […]
September 25, 2023
Jenny Craig has officially been reborn as a direct-to-consumer (D2C) brand. The company’s owner, Wellful, announced the relaunch Monday (Sept. 25), saying consumers can visit the Jenny Craig website and buy the company’s home-delivery plan. “Our strong weight loss industry expertise, coupled with our proven success as an eCommerce company, made us extremely excited to […]
July 05, 2023
Bankrupt weight-loss company Jenny Craig is getting a new lease on life. As CNBC reported Wednesday (July 5), rival weight-loss meal firm Wellful has purchased Jenny Craig’s assets and will revive it as an eCommerce company....
