John Koryl news and trends

The RealReal Looks to Third-Party Ads as It Retools Resale Platform 
eCommerce // August 09, 2023

Do you click on third-party ads? Whatever your answer may be, it’s a part of The RealReal’s 2023 reconfiguration strategy.   The resale platform is planning to intensify its third-party advertising. During the company’s second quarter earnings call on Tuesday (Aug. 8), John Koryl, The RealReal’s CEO,...

The RealReal Sharpens Resale Focus but Still Reports Loss 
Retail // May 11, 2023

It was once said, “The RealReal is a total mess and I can’t quit it.” That said, keeping up with the company’s progression has been an engrossing tale to follow, as it has looked to various ways to craft its path to profitability but continues...

The RealReal Looks to Consign Its Way to Near-Term Profitability 
Retail // March 01, 2023

With its stock trading at about $1.35 per share — after falling over 90% in the past two years — it could be argued there’s not a lot more downside for luxury resale marketplace The RealReal. In fact, for context, The RealReal’s shrunken market value...