In March 2023, Arthur Stark, the former president of Bed Bath & Beyond (BBBY), discussed the company’s revival of its coupon strategy called the “big blue” approach. The tactic involved sending 20% discount coupons to millions of households and was an iconic part of the Bed Bath...
July 31, 2023
In March 2023, Arthur Stark, the former president of Bed Bath & Beyond (BBBY), discussed the company’s revival of its coupon strategy called the “big blue” approach. The tactic involved sending 20% discount coupons to millions of households and was an iconic part of the Bed Bath & Beyond brand. But even that wasn’t enough to save […]
November 06, 2023
The CEO of Bed Bath & Beyond has resigned following pressure from an activist investor. The company, which rebranded from “Overstock.com” to Bed Bath & Beyond earlier this year after acquiring the bankrupt retailer, announced the resignation of Johnathan Johnson on Monday (Nov. 6). “Following the recent acquisition of the Bed Bath & Beyond brand and our corporate renaming as Beyond, […]
