Shopping cart abandonment — an online retailer’s worst nightmare. According to Jérémy Pinto, co-founder of French retail tech firm JUST, research shows that of the 70% of online carts abandoned in France, half of them are abandoned due to an overly complex purchasing journey, which...
July 08, 2022
Shopping cart abandonment — an online retailer’s worst nightmare. According to Jérémy Pinto, co-founder of French retail tech firm JUST, research shows that of the 70% of online carts abandoned in France, half of them are abandoned due to an overly complex purchasing journey, which often includes setting up an account and filling in the […]
