Kanye West news and trends

Yeezy Opens Location and Holds Fashion Show Near Adidas

May 05, 2023
Yeezy Opens Location and Holds Fashion Show Near Adidas
Struggling Gap Bets on Nostalgia and Brings Back Barbie 
Retail // April 21, 2023

Just last month, Gap reflected on a year of struggle, with numerous net losses, bloated inventory levels and a search for a permanent CEO. In the wake of these challenges, the retailer has been exploring strategies to regain momentum and reconnect with consumers. As part of...

Kanye-Adidas Split Shows Why Brands See Value in Self-Made Creators
Retail // October 25, 2022

As Adidas officially joins Gap and other businesses and brands in severing ties with the controversial musician turned fashion entrepreneur Kanye West, one unexpected winner is emerging from the ashes of the latest celebrity endorsement deal gone bad: small time, self-made creators. Despite the current...

Adidas Seeks CEO, Questions Kanye West Deal
Retail // October 07, 2022

As Adidas looks for a new chief executive, experts and analysts are advising the German footwear company to get creative. “The company needs to get back to the creative edge,” said Cowen analyst John Kernan Friday (Oct. 7) in a Bloomberg News report on the...

Report: Kanye West Ends Yeezy Partnership With Gap
Retail // September 15, 2022

Kanye West has reportedly ended his partnership with Gap, with his lawyers saying the clothing retailer hasn’t fulfilled some of its obligations under their contract. The rap and fashion star’s lawyers said Gap did not meet its obligations to sell 40% of the brand’s merchandise...

Interviews & Exclusives
Kanye-Adidas Split Shows Why Brands See Value in Self-Made Creators

October 25, 2022
As Adidas officially joins Gap and other businesses and brands in severing ties with the controversial musician turned fashion entrepreneur Kanye West, one unexpected winner is emerging from the ashes of the latest celebrity endorsement deal gone bad: small time, self-made creators. Despite the current tabloid interest in West’s demise, the rise of the broader […]

Quick Reads
Yeezy Opens Location and Holds Fashion Show Near Adidas

May 05, 2023
Kanye West has reportedly set up a location on Melrose Avenue in Los Angeles — on the same block as an Adidas store. The Yeezy location features a 7,400-square-foot showroom and is two doors away from the Adidas store, Rap-Up reported Thursday (May 4). It’s not known how the location will be used — whether […]

Adidas Seeks CEO, Questions Kanye West Deal

October 07, 2022
As Adidas looks for a new chief executive, experts and analysts are advising the German footwear company to get creative. “The company needs to get back to the creative edge,”...

Report: Kanye West Ends Yeezy Partnership With Gap

September 15, 2022
Kanye West has reportedly ended his partnership with Gap, with his lawyers saying the clothing retailer hasn’t fulfilled some of its obligations under their contract. The rap and fashion star’s...

Kanye West Collaborates With Gap On YEEZY Apparel Line

June 26, 2020
To bring apparel to consumers in a new YEEZY Gap line, Kayne West is collaborating with Gap through a partnership unveiled on Friday (June 26). The apparel collection is set...