Kellogg news and trends

Kellogg Sees Inflation-Concerned Consumers Sticking to the Basics
Consumer Insights // August 03, 2023

As ongoing food inflation continues to impact consumers’ behavior, Kellogg is seeing changes not in which brands shoppers are purchasing but in how much they buy. The Kellogg Company, owner of many popular food brands including its self-titled line, Pringles, Cheez-It, and many others, outlined...

QSRs Split Between Metaverse Future, Gaming Platform Present
Metaverse // August 18, 2022

As some restaurant brands look to get into virtual reality early, others are keeping their focus on a virtual community that already has a wide user base: Twitch. On Wednesday (Aug. 17), CKE, the parent company of quick-service restaurant (QSR) brands Carl’s Jr. and Hardee’s,...

Today in Food Commerce: Kellogg Splits Into Three; Krispy Kreme Launches Ice Cream
Commerce // June 21, 2022

Today in food commerce, Kellogg divides into three independent, publicly traded companies, while Mondelēz International acquires Clif Bar. Plus, Krispy Kreme rolls out ice cream, and Jason Scoggins of Chipotle, discusses how loyalty and rewards are helping the brand boost affinity in Canada. Kellogg Split...

Today in Retail: Kellogg Splitting Portfolio to Capitalize on Snacking Growth; Harry Styles Unveils Gucci...
Retail // June 21, 2022

Today in retail, Wish.com sees the macroeconomic environment as a tailwind for its bargain-centric marketplace, while debit cards are the preferred payment method as the economy languishes. Plus, Office Depot parent will keep its retail and B2B operations together, eCommerce firms are looking to help shoppers shave...

Quick Reads
PepsiCo, Kellogg’s and McDonald’s Warn of Higher Prices to Offset Expenditures

February 13, 2022
With inflation pushing up prices, some of the biggest consumer brands have been passing on the input costs to consumers, the Financial Times reported Sunday (Feb. 13). Executives say that with higher wages and savings, U.S. consumers have also been spending more, justifying the increases. PepsiCo, McDonald’s and Kellogg have all done this, citing higher […]

Pizza Hut Teams With Kellogg On Pizza For Cheez-It Lovers

September 17, 2019
As Pizza Hut aims to bolster sales with its NFL sponsorship and a focus on delivery, the quick-service restaurant chain is teaming with Kellogg to roll out a Stuffed Cheez-It...

New Eye-Tracking VR Tech By Qualcomm, Accenture Helps Retailers Stack Shelves Better

February 14, 2019
Two tech companies and a food brand have teamed up to develop a virtual reality (VR) headset that uses eye-tracking tech to determine the best way that retailers should stock...

Cargo’s Plan To Turn Cars Into Mobile Convenience Stores

January 23, 2018
Cargo, the startup that allows ridesharing drivers to sell food and beverages inside their vehicle, just landed $5.5 million in venture capital funding. According to news from TechCrunch, the round of...