The Kellogg Company is getting closer to splitting off its cereal company, as packaged food giants become so massive that it can be hard to keep every part of the business up to speed. On Monday (July 24) evening, the firm announced the filing of...
With consumers buying more snack foods of late, according to major brands, PYMNTS research reveals they are looking for cheaper ways to get their fix while sticking with their favorite brands. Data from the latest edition of the Consumer Inflation Sentiment series, “Consumer Inflation Sentiment...
As major food brands face increased competition from private-label and discount products, they are leveraging consumer data to get highly targeted in their marketing, maintaining loyalty and reaching new customers. Michigan-based multinational food manufacturing firm the Kellogg Company shared on a call with analysts Thursday...
Doomsday stockpiling of bathroom tissue, bottled water and every cleaning product ever invented this past spring is pushing sales for consumer packaged goods (CPG) brands to lofty highs. It’s part of a growing set of economic indicators that the COVID-19 episode is a double-edged sword...
