Lab-grown diamonds are gaining ground with consumers and retailers as sustainability meets luxury online and in-store. If there’s one brand to watch, it’s VRAI (pronounced “vray” meaning “true” in French), which distills diamonds from carbon atomized in a plasma reactor and grows them into jewelry-grade...
January 19, 2023
Lab-grown diamonds are gaining ground with consumers and retailers as sustainability meets luxury online and in-store. If there’s one brand to watch, it’s VRAI (pronounced “vray” meaning “true” in French), which distills diamonds from carbon atomized in a plasma reactor and grows them into jewelry-grade gems. VRAI was acquired by Diamond Foundry in 2016 and […]
May 07, 2024
Pandora’s abandonment of mined diamonds has apparently not hindered its standing with younger consumers. Speaking to the Financial Times (FT) Tuesday (May 7), Alexander Lacik, CEO of the mass-market jeweler, said younger buyers helped fuel a boom in lab-grown stones that had led to a decline in sales of mined diamonds, and helped the company best its luxury rivals. […]
