Lebron James news and trends

Durant’s Decision: How Star Athlete Departures Impact Brands, Retailers
Retail // July 06, 2016

When a massive sports superstar like Kevin Durant or LeBron James elects to depart one team for another in the greener pastures of free agency, such a move can send shockwaves not just through those teams or that sport but also through a string of...

LeBron And Nike Make A Lifelong Commitment
News // December 22, 2015

LeBron James’ personal financial outlook looks pretty solid. This week, the sports world — which has seen more and more handsome royalties paid out to its star players by big brands — watched as a lifetime endorsement deal was signed between James and apparel retailer...

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LeBron And Nike Make A Lifelong Commitment

December 22, 2015
LeBron James’ personal financial outlook looks pretty solid. This week, the sports world — which has seen more and more handsome royalties paid out to its star players by big brands — watched as a lifetime endorsement deal was signed between James and apparel retailer Nike estimated to be worth as much as $500 million. […]