Lenscrafters news and trends

The 216 Million Reasons Why Mango, LensCrafters and Worldline Are Betting on the Metaverse
Metaverse // January 31, 2024

As technology advances, the metaverse is growing, offering immersive experiences, social connectivity, and economic opportunities.  Embracing the same sentiment, Spanish retailer Mango has entered the realm of Roblox, solidifying its dedication to innovation and the development of an ecosystem that provides customers with experiences, products,...

LensCrafters, e.l.f. Harness Roblox to Merchandise Ideas, Not Just Products 
Retail // November 10, 2023

Brands are realizing that virtual platforms offer more than just a storefront for pushing products — they’re seeing the potential for spaces to merchandise ideas.   The popular online platform Roblox, which allows users to create and play games, has emerged as an appealing avenue for...

Why LensCrafters Prefers Roblox for Consumer Education Over Marketing
Retail // October 23, 2023

Today consumers are bombarded with advertisements and product promotions, and brands find it challenging to engage with their audience and build lasting relationships.  Retailers are embracing virtual experiences to educate consumers, creating a blend of shopping and learning that fosters trust and cultivates positive experiences. ...

Interviews & Exclusives
The 216 Million Reasons Why Mango, LensCrafters and Worldline Are Betting on the Metaverse

January 31, 2024
As technology advances, the metaverse is growing, offering immersive experiences, social connectivity, and economic opportunities.  Embracing the same sentiment, Spanish retailer Mango has entered the realm of Roblox, solidifying its dedication to innovation and the development of an ecosystem that provides customers with experiences, products, and services across physical, digital and virtual domains.  “As a […]