Levi Strauss & Co. is seeing its digital channels drive direct-to-consumer (D2C) growth, with eCommerce customers proving willing to pay full price and to spring for premium products. The apparel company shared in its second-quarter fiscal 2024 financial results, reported Wednesday (June 26), that it...
Levi’s is seeing its direct-to-consumer (D2C) business gain share, with transformations to shoppers’ digital journeys yielding strong eCommerce growth. The apparel company announced Wednesday (April 3) in its first quarter fiscal 2024 financial results that overall net revenue fell 8% year over year, dropping by...
As ongoing economic pressures have consumers continuing to shop secondhand to save on retail spending, brands are looking to capture this growing opportunity through direct resale platforms. Resale operating system Archive announced last week via LinkedIn a partnership with footwear brand Dr. Martens on its new resale initiative, ReWair, through which the...
While competitors were hustling to land deals with retailers and forge partnerships to reach more consumers, Levi’s boldly went all-in on its direct-to-consumer (D2C) strategy in October. “Over the last decade, the company has made phenomenal progress, more than doubling our D2C revenue while engaging...
November 15, 2024
With a nod to digital engagement and the fast-approaching holiday shopping season, Levi’s launched the Levi’s Jeans Fit Guide in Germany, using Amazon Alexa technology to help shoppers find the right style and size without trying on jeans. The voice-driven tool offers a personalized shopping experience by asking questions about fit preferences and recommending 18 […]
December 03, 2023
The rising popularity of certain weight loss drugs might end up helping apparel makers. That’s according to a recent survey by investment banking firm Stifel, the subject of a Saturday (Dec. 2) report from Seeking Alpha. That survey found that 15% of respondents are on GLP-1 medications such as Mounjaro, Wegovy and Ozempic. Another 21% said they’d […]
October 07, 2022
Levi’s says it continues to see success with its smaller “NextGen” stores, so much so that they’ll account for nearly all of the 100 locations the denim maker plans to...
December 17, 2021
Levi Strauss & Co.’s Chief Strategy and AI Officer Katia Walsh on Friday (Dec. 17) noted that its Google Cloud-based data collection portal, which uses artificial intelligence (AI) and includes...
October 11, 2020
If your web search for Levi’s or Tommy Hilfiger turns up a result that look a lot like a QVC show, don’t assume you were misled or clicked an errant...
