TikTok is rolling out its shopping platform to its U.S. audience. “TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds across the country — and give brands, merchants and creators the tools to sell directly through shoppable content on...
One of the more compelling stories to come out of the pandemic was the idea of shoppable content. The hyper-convenient purchase moment and context of shoppable content, along with its emergent cousins like social shopping and live selling, seemed poised to take off. Click-through to...
Live selling technology firm CommentSold says it has acquired mobile live streaming marketplace Popshoplive. The deal, announced Tuesday (Aug. 22), marks CommentSold’s (CS) entrance into direct-to-consumer commerce, the company said in a news release. “With the revamped version of Popshoplive, powered by CS, creators will have the opportunity to...
Instagram will stop offering its users live shopping on March 16. Parent company Meta said in a post on the Instagram help center that while other live broadcasting features, like scheduling live broadcasts, inviting guests to join a live broadcast and holding a live Q&A,...
August 25, 2023
One of the more compelling stories to come out of the pandemic was the idea of shoppable content. The hyper-convenient purchase moment and context of shoppable content, along with its emergent cousins like social shopping and live selling, seemed poised to take off. Click-through to purchase capabilities were being positioned as the next change-the-game innovation […]
June 03, 2024
Zara is reportedly bringing its live-shopping broadcasts — already popular in China — to the U.S. The fast fashion brand is aiming for new ways to attract shoppers as sales cool following a post-pandemic boom, Reuters reported Monday (June 3). The report noted information from retail analytics company EDITED showing that five-hour live shopping broadcasts […]
September 12, 2023
TikTok is rolling out its shopping platform to its U.S. audience. “TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds across the country —...
August 22, 2023
Live selling technology firm CommentSold says it has acquired mobile live streaming marketplace Popshoplive. The deal, announced Tuesday (Aug. 22), marks CommentSold’s (CS) entrance into direct-to-consumer commerce, the company said in a news release....
February 15, 2023
Instagram will stop offering its users live shopping on March 16. Parent company Meta said in a post on the Instagram help center that while other live broadcasting features, like...
