In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These additions aim to enhance the shopping experience for viewers while providing creators with additional opportunities to monetize their content, according...
In order to meet its ambitious goal of reaching $200 billion in global sales within the next five years, Walmart is ramping up its commitment to livestream shopping. Teaming up with TalkShopLive, the retail giant aims to expand its reach by notifying its followers about...
HSN and QVC both pioneered the concept of live, televised shopping, enabling customers to witness product demonstrations and make purchases in real time. Traditionally popular with consumers between the ages of 35 and 64, the concept has gained popularity among a much younger cohort, especially...
Instagram will stop offering its users live shopping on March 16. Parent company Meta said in a post on the Instagram help center that while other live broadcasting features, like scheduling live broadcasts, inviting guests to join a live broadcast and holding a live Q&A,...
October 26, 2023
Agora, a platform for real-time engagement application programming interfaces (APIs), has announced the wide availability of its technology to power livestream shopping experiences. The company’s solution enables brands, marketplaces and platforms to easily build live shoppable experiences, Agora said in a Thursday (Oct. 26) press release. The technology supports not only shoppable livestreams but also live […]
October 18, 2023
In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These additions aim to enhance the...
February 15, 2023
Instagram will stop offering its users live shopping on March 16. Parent company Meta said in a post on the Instagram help center that while other live broadcasting features, like...
