L’Oréal is seeing a rapid uptick in adoption of virtual try-ons, as consumers increasingly seek out mixed-reality technologies that bring real-world-like immersion to online shopping. The personal care products giant shared on a call with analysts discussing its 2023 financial results Friday (Feb. 9) that...
CES 2024 is shaping up to be a watershed event for artificial intelligence (AI) and the connected economy. After the pre-show hype focused on robotics and the connected home, the event’s first two days were packed with consumer brands declaring their intentions to build AI...
Walmart has implemented its designated hours, known as “sensory-friendly hours,” for patrons across its entire U.S. network of stores. Per the company’s announcement, between 8 and 10 a.m. local time, Walmart will replace the dynamic content on its TV walls with a static image. Additionally,...
China, once hailed as the savior of the luxury sector, is no longer providing the same support as before, at least for now. The industry had relied on a revival in China to offset the sluggishness in the U.S. market. However, this lifeline is no...
November 25, 2024
Beauty companies increasingly use artificial intelligence to transform how they develop and market products, with personalization and convenience at the forefront. Beauty juggernaut Estée Lauder Companies partnered with OpenAI this month to implement AI across its brands. The companies built 240 AI applications to analyze consumer data and develop products across its beauty brands. “We’re […]
January 10, 2024
CES 2024 is shaping up to be a watershed event for artificial intelligence (AI) and the connected economy. After the pre-show hype focused on robotics and the connected home, the...
February 10, 2022
L’Oréal singled out its eCommerce growth of 25.7% as one of the driving forces behind its successful 2021, which was marked by an overall 16.1% increase in sales, twice the industry standard, according to the company, to 32.28 billion euros ($36.82 billion). L’Oréal’s eCommerce growth accounted for 28.9% of the company’s overall 2021 sales, according […]
November 15, 2021
Skincare company Obagi and makeup brand Milk Makeup are joining forces through a special purpose acquisition company (SPAC) deal with Waldencast Acquisition Corp. — an acquisition-focused entity founded by two...
July 30, 2020
Beauty powerhouse L’Oréal is planning to launch an array of new products and advertisements to compete in a market that has been reshaped by COVID-19, Chairman and Chief Executive Jean-Paul Agon...
November 22, 2019
L’Oréal has been using various cloud-based enterprise and customer relationship management (CRM) solutions from Salesforce to sell its products online, resulting in a 48.5 percent boost in eCommerce sales in...
