Blockchain firm Solana Labs has debuted Bond, a customer engagement platform for brands. “By leveraging blockchain technology, Bond enables global brands to create personalized, transparent, and engaging digital experiences that deepen customer connections and drive long-term loyalty,” the company said in a Wednesday (June 12) news release. The...
Recent announcements from some marquee names in financial services, and commercial partnerships, underscore the use of data, down to the consumer level, in crafting ever-more-relevant card-linked offers. In doing so, the traditional players make the leap, digitally, even further into data analytics. In just the...
Consumers should proceed with caution when selecting their next credit card, according to a recent blog post from the Consumer Financial Protection Bureau (CFPB). In the post, Julie Margetta Morgan, the CFPB’s associate director of research, monitoring and regulations, reminds readers that the top 10 credit card companies alone...
Expedia Group’s first-quarter results, released on Thursday (May 2), indicate a healthy yet more stabilized global travel market, albeit with slightly subdued gross bookings. On a call with analysts and investors, outgoing CEO Peter Kern noted that while “North America remains the slowest growing geography relative to major international...
June 17, 2024
With older consumers — those with the most cash to burn — proving to be more loyal than their younger counterparts, brands that can win their affinity have the opportunity to create longer-term, more valuable relationships. In an interview with PYMNTS, psychologist and retail consultant Paco Underhill, New York Times best-selling author of “Why We […]
May 22, 2024
Recent announcements from some marquee names in financial services, and commercial partnerships, underscore the use of data, down to the consumer level, in crafting ever-more-relevant card-linked offers. In doing so,...
March 25, 2024
Generation Z consumers, those often digitally savvy 18- to 25-year-olds, have emerged as an important target market for financial institutions (FIs) seeking to expand their customer base. One way FIs...
December 28, 2023
Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty. Add to that the integration of payments innovation, and the loyalty program ecosystem of...
June 12, 2024
Blockchain firm Solana Labs has debuted Bond, a customer engagement platform for brands. “By leveraging blockchain technology, Bond enables global brands to create personalized, transparent, and engaging digital experiences that deepen customer connections and drive long-term loyalty,” the company said in a Wednesday (June 12) news release. The company says Bond addresses the limits of loyalty programs. For […]
April 04, 2024
Mastercard has added new cardholder benefits that include offers from health and wellness, travel and lifestyle brands. The new offerings include benefits for consumer cardholders and small business cardholders, the company...
February 27, 2024
Marriott International’s loyalty program, Marriott Bonvoy, is now enabling members to redeem points to see a concert on Taylor Swift’s The Eras Tour. Eligible members can also enter a sweepstakes...
January 04, 2024
Visa has introduced a rewards program designed to connect with consumers in virtual spaces. The company’s Web3 Loyalty Engagement Solution is designed to help brands reach customers via programs such as “gamified...
