Every retailer wants consumer loyalty, but building and maintaining such programs comes at a significant cost. How much are companies spending on them...and how much should they? And are there situations when -- based on results -- enough is enough?
To help consumers find those red-hot deals, Target is trying out its REDperks mobile loyalty app with hopes that the tech-friendly consumer will use it to drive up the retailer’s in-store sales. The app is only currently being used at Targets in the Raleigh/Durham, North Carolina...
Retailers like Whole Foods are beginning to see that customer loyalty can deliver when it comes to the company’s bottom line. That’s certainly the case with its own loyalty program that the company introduced for the first time last year, which helped Whole Foods achieve...
Giant coffee chains Starbucks and Dunkin’ Donuts may have rolled out their mobile payment and loyalty apps nationwide, but that’s no reason regional chains can’t get in on the action, too. East Coast convenience store chain Wawa has launched its own mobile app featuring gift-card-based...
March 03, 2015
To help consumers find those red-hot deals, Target is trying out its REDperks mobile loyalty app with hopes that the tech-friendly consumer will use it to drive up the retailer’s in-store sales. The app is only currently being used at Targets in the Raleigh/Durham, North Carolina area — and by invite only — as it’s in […]
February 19, 2015
Retailers like Whole Foods are beginning to see that customer loyalty can deliver when it comes to the company’s bottom line. That’s certainly the case with its own loyalty program...
January 26, 2015
Giant coffee chains Starbucks and Dunkin’ Donuts may have rolled out their mobile payment and loyalty apps nationwide, but that’s no reason regional chains can’t get in on the action,...
