Ltk news and trends

LTK Adds New, Longer-Format Videos to Commerce Platform for Creators
Social Commerce // April 30, 2024

LTK now offers new, longer-format videos on its commerce platform for creators. The company has also added a new Products Tab and Link Optimization technology, LTK said in a Tuesday (April 30) press release. “We continue to invest in improving our tech and designing experiences...

LTK Adds Community Engagement Features to Creator Commerce Platform
Social Commerce // March 26, 2024

LTK has added Shopper Profiles, Comments and Subscribe to its Creator Commerce platform. These new features are designed to foster community engagement at a time when creators say that they’re less confident they can reach their community on social media, LTK said in a Tuesday (March...

The Role Creators Will Play in 2024 
Social Commerce // January 25, 2024

Creators and influencers have moved beyond their conventional roles as simple product endorsers, and transformed into trusted advisers who play a pivotal role in shaping the consumer journey. Across all age groups, these individuals can hold substantial influence, offering insights, recommendations, and connections with their...

LTK Says Everybody Wants to Become a Creator, but Is That a Good Thing?
Retail // December 26, 2023

The urge to play “creator” has spread like wildfire through our culture. People from all walks of life are itching to share their stories, skills and perspectives with a global audience either full time or through a side hustle. However, as the influx of creators...

Interviews & Exclusives
LTK Says Everybody Wants to Become a Creator, but Is That a Good Thing?

December 26, 2023
The urge to play “creator” has spread like wildfire through our culture. People from all walks of life are itching to share their stories, skills and perspectives with a global audience either full time or through a side hustle. However, as the influx of creators continues to surge, the industry finds itself at the crossroads […]

HSN and QVC Go Back to Their Livestream Roots to Boost Market Share

July 24, 2023
When was the last time you scrolled past or even watched HSN or QVC? If you’ve ever watched even a few minutes of a stream, you’d know how addicting it...

High Fashion Meets High Tech as Creator-Influencers Perfect the Art of Online Conversion

July 20, 2022
What is Fashion Week if not the epitome of influencer marketing? Such is the draw of the personalities who design looks we love, and those who have wardrobing in their...

Quick Reads
LTK Adds Automatic Direct Message Tool to Creator Commerce Platform

June 20, 2024
LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping details of their Instagram posts with their community. With this new tool, LTK DM, shoppers who comment “Shop” on an LTK Creator’s Instagram post will immediately receive an automated direct […]

LTK Adds New, Longer-Format Videos to Commerce Platform for Creators

April 30, 2024
LTK now offers new, longer-format videos on its commerce platform for creators. The company has also added a new Products Tab and Link Optimization technology, LTK said in a Tuesday...

LTK Adds Community Engagement Features to Creator Commerce Platform

March 26, 2024
LTK has added Shopper Profiles, Comments and Subscribe to its Creator Commerce platform. These new features are designed to foster community engagement at a time when creators say that they’re less...

LTK Launches AI Solution to Match Brands and Creators

December 12, 2023
LTK announced the launch of a new artificial intelligence solution that helps brands find and cast creators for marketing campaigns. The new LTK Match.AI also helps creators increase their visibility...