Ltv news and trends

Failed Payments Are Costing Companies Their Best Subscribers and 9% of Revenue
Subscriptions // October 16, 2023

Subscribers want a smooth shopping experience: Data from several PYMNTS Intelligence studies shows that 27% of users are likely to cancel their subscriptions if they experience any service interruption due to failed payments. As a result, subscription companies see an average decrease of 9% in...

Retail Subscribers Twice as Likely to Sign Up for Enjoyment Over Cost
Subscription Commerce // September 06, 2023

The most lucrative retail subscription customers are discerning consumers who fall into two groups: multi-model subscribers with a balanced portfolio of different subscription types and VIP subscribers attracted to special membership tiers. Subscribers in these groups represent the greatest lifetime value (LTV), on average, among...

The Failed Payments Recovery Missing Link
Subscriptions // August 04, 2023

As more of 2023 is in the rearview mirror than in front of us, subscription businesses are having a tough time, according to FlexPay CEO Darryl Hicks. From FlexPay’s vantage point, serving a slew of subscription firms across a variety of verticals, “we see quite...

Cost Isn’t the Real Reason Consumers Bail on Retail Subscriptions
Subscription Commerce // August 03, 2023

Loyal subscribers are worth their weight in gold to retail subscription merchants. A subgroup of loyal customers we called “loyalists” yield higher lifetime value (LTV) to providers than other groups of customers. PYMNTS’ research finds that loyalists make up 30% of the client base but...

Interviews & Exclusives
Retail Subscribers Twice as Likely to Sign Up for Enjoyment Over Cost

September 06, 2023
The most lucrative retail subscription customers are discerning consumers who fall into two groups: multi-model subscribers with a balanced portfolio of different subscription types and VIP subscribers attracted to special membership tiers. Subscribers in these groups represent the greatest lifetime value (LTV), on average, among the various subscriber groups we identified. PYMNTS’ latest data reveals […]

The Failed Payments Recovery Missing Link

August 04, 2023
As more of 2023 is in the rearview mirror than in front of us, subscription businesses are having a tough time, according to FlexPay CEO Darryl Hicks. From FlexPay’s vantage...

80% of Failed Subscription Payments Not the Customer’s Fault

May 02, 2023
New data shows that top-performing subscription providers recover 22% more revenue on average for each payment recovery method used. As subscription businesses navigate customer retention challenges and increase lifetime value...

Subscription Businesses That Measure Lifetime Customer Value Outperform Competitors

January 09, 2023
PYMNTS’ latest research on the subscription industry reveals that firms that track and manage customer lifetime value (LTV) are five times more likely to be top performers at minimizing revenue...

Quick Reads
Expedia CEO Peter Kern Stepping Down After ‘Optimizing IT Footprint’

February 08, 2024
Expedia Group CEO Peter Kern said Thursday (Feb. 8) that he will step down in May after four years in that role, having led the company as it rationalized its operations and optimized its IT footprint. Kern and Expedia announced this move on the same day the global travel platform announced its fourth quarter and full year 2023 […]

Report: Subscription Companies Deploy Best Practices in Tough Economy 

January 10, 2023
Subscription companies are looking to deploy best practices as they deal with an economic downturn. That’s one of the findings of a new report released by global payments and technology...