Virtual reality (VR) has emerged as a promising frontier, offering immersive experiences that can transport users to new realms. However, the question arises: should brands use VR primarily to facilitate transactions, or should they prioritize storytelling and immersion? The answer lies in understanding the unique...
German footwear brand Birkenstock is reportedly getting set for a listing in the U.S. as soon as September. The brand’s owner, private equity firm L Catterton, which is backed by luxury French fashion house LVMH, is preparing to launch an initial public offering (IPO) with plans to...
British shoe designer Manolo Blahnik can sell its goods in China for the first time, after the country’s highest court canceled a trademark that had been owned by businessman Fang Yuzhou for more than 20 years. Blahnik launched in 1971 in London, and the brand...
Luxury women’s shoe brand Manolo Blahnik has opened a new dedicated boutique inside of Selfridges, according to reports. The 560 square-foot space in the London department store will offer some of the iconic footwear brand’s most classic styles, and have modern looking furniture in bright...
October 06, 2023
Virtual reality (VR) has emerged as a promising frontier, offering immersive experiences that can transport users to new realms. However, the question arises: should brands use VR primarily to facilitate transactions, or should they prioritize storytelling and immersion? The answer lies in understanding the unique potential of VR and its impact on building authentic connections […]
July 31, 2023
German footwear brand Birkenstock is reportedly getting set for a listing in the U.S. as soon as September. The brand’s owner, private equity firm L Catterton, which is backed by luxury French fashion house LVMH, is preparing to launch an initial public offering (IPO) with plans to value the sandal maker at more than $8 billion, Bloomberg reported […]
July 19, 2022
British shoe designer Manolo Blahnik can sell its goods in China for the first time, after the country’s highest court canceled a trademark that had been owned by businessman Fang...
April 12, 2019
Luxury women’s shoe brand Manolo Blahnik has opened a new dedicated boutique inside of Selfridges, according to reports. The 560 square-foot space in the London department store will offer some...
