Marketing/page/5 news and trends

Shopify Boosts AI and Unified Commerce Tools for Merchants

November 12, 2024
AI Photography Wave Reshapes eCommerce Visuals
artificial intelligence // November 12, 2024

A growing crop of AI photography tools is promising to help online retailers create new kinds of product images at a fraction of traditional studio costs. The technology, exemplified by Nextech3D.AI’s new virtual photography platform, is part of a broader industry shift that analysts say...

Technology Collaboration Set to ‘Supercharge’ Service-Oriented Approach
Opinion // November 12, 2024

Collaboration will be key for payment industry players to deliver value in marketing, fraud, risk and operations, Banyan Chief Commercial Officer Mike Minelli writes in a new PYMNTS eBook, “The New Value Equation: 11 Financial Services Leaders Share Their Vision for 2025.”   Uncertainty surrounds...

Western Union Launches Media Network Business Supported by User Data
Data // November 11, 2024

Western Union has launched a media network business that lets companies advertise to its customers via company-owned channels like its website, mobile app and digital-out-of-home (DOOH) screen network as well as through audience extension. These channels enable companies to reach a diverse, multicultural and global...

Adobe AI Video Tools and Others Aim at Streamlining Corporate Media Content Creation
artificial intelligence // October 17, 2024

Artificial intelligence (AI) video tools, including Adobe’s latest release, are transforming corporate media by enabling rapid, low-cost custom content creation. The Firefly Video Model, part of Adobe’s Creative Cloud suite, leverages licensed footage and AI to enable rapid video production while navigating potential legal and...

Interviews & Exclusives
Technology Collaboration Set to ‘Supercharge’ Service-Oriented Approach

November 12, 2024
Collaboration will be key for payment industry players to deliver value in marketing, fraud, risk and operations, Banyan Chief Commercial Officer Mike Minelli writes in a new PYMNTS eBook, “The New Value Equation: 11 Financial Services Leaders Share Their Vision for 2025.”   Uncertainty surrounds us, but the payments industry is poised to thrive. By […]

Vroom Completes Business Wind-Down; Shifts Focus to Core Assets

September 23, 2024
In a move to redefine its future, used car digital marketplace Vroom on Tuesday (Sept. 23) said it completed the wind-down of its eCommerce and used vehicle dealership operations and...

Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO

August 30, 2024
Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet to fully resonate with consumers....

Apple Plays AI Catchup in Hopes of Creating New Mobile Commerce Frontier

August 26, 2024
Apple is gearing up to launch “Apple Intelligence,” a sweeping artificial intelligence (AI) initiative that experts say could rewrite the rules of digital commerce. The tech giant’s push comes as...

Quick Reads
Western Union Launches Media Network Business Supported by User Data

November 11, 2024
Western Union has launched a media network business that lets companies advertise to its customers via company-owned channels like its website, mobile app and digital-out-of-home (DOOH) screen network as well as through audience extension. These channels enable companies to reach a diverse, multicultural and global audience, the provider of cross-border, cross-currency money movement, payments and […]

Visa and Analytic Partners Collaborate on AI-Powered Data Analytics

October 16, 2024
Visa and Analytic Partners have teamed up to provide artificial intelligence (AI)-powered data analytics designed to help merchants and brands optimize their marketing spend. This collaboration brings together Visa’s merchant...

Simon Wants Gen Z to Heed Call of the Mall

September 30, 2024
Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. “Dubbed ‘Meet Me @themall™,’ the multifaceted campaign blends ‘80s and ‘90s nostalgia with a new generation...

Report: Amazon Video Streaming Tops $1.8 Billion in Ad Spending Commitments

September 27, 2024
Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier this year. That total includes...