Marketo news and trends

Hacktivists Leak Colin Powell’s Salesforce Potential M&A Emails
What's Hot // October 19, 2016

What companies does Salesforce.com have its eye on? Fourteen companies including Tableau Software, Adobe, Pegasystems, and Qlik, to name a few. That’s according to leaked — yes, leaked — emails from former Secretary of State Colin Powell who has been on the board of the...

Marketo Buyout A Shot Across The Mid-Cap Bow?
Payment Methods // June 01, 2016

The tech landscape has been littered with flights to publicly traded safety as investors have sought safe haven in large cap names, marquee names and perhaps even dividends. The draining of interest and funds away from smaller players has been advantageous to funds (if not...

Quick Reads
Adobe Takes A Whack At Salesforce With $4.75B Marketo Buy

September 20, 2018
Adobe announced it has entered into a definitive agreement to acquire software company Marketo for $4.75 billion, subject to adjustments. This move could have implications for such competitors as Salesforce. With nearly 5,000 customers, Marketo combines planning, engagement and measurement capabilities into an integrated B2B marketing platform. The company’s technology, combined with Adobe Experience Cloud analytics, content, personalization, […]