Mars news and trends

Consumers Rethink Halloween Candy-Buying Strategies Due to Rising Prices
Retail // October 27, 2023

The rising cost of candy has reportedly led consumers to rethink their Halloween plans. Candy and gum prices rose by 7.5% in September compared to the same period last year, reflecting the overall trend of increasing costs, The Wall Street Journal (WSJ) reported Friday (Oct. 27), citing...

Wonder Nabs Blue Apron for $103 Million Amid Meal Delivery Consolidation
Acquisitions // September 29, 2023

As competition for consumers’ meal delivery spend heats up across businesses ranging from direct-to-consumer (D2C) sites and major food brands to restaurants and aggregators, Wonder is now set to acquire Blue Apron. The meal kit company announced Friday (Sept. 29) that it has entered into...

Grocery Shrinkflation Adds to Shopper Frustration
Economy // July 24, 2023

As food prices rise, many consumer-packaged goods (CPG) brands seem to be reducing the amount of product per package, and consumers are taking note. In recent weeks, viral content across major social media platforms including TikTok, Twitter and Reddit have appeared to show brands charging...

Mars Acquires Omnichannel Meal Company Amid Rising Demand for Ready-to-Eat
Acquisitions // July 05, 2023

As consumers increasingly seek out quick, simple meal options in stores and online, Mars is getting into the space with its latest acquisition. On Wednesday (July 5), the confectionery giant’s more health-focused foods division, Mars Food & Nutrition, announced its acquisition of meal kit company...

Quick Reads
Consumers Rethink Halloween Candy-Buying Strategies Due to Rising Prices

October 27, 2023
The rising cost of candy has reportedly led consumers to rethink their Halloween plans. Candy and gum prices rose by 7.5% in September compared to the same period last year, reflecting the overall trend of increasing costs, The Wall Street Journal (WSJ) reported Friday (Oct. 27), citing data from the U.S. Bureau of Labor Statistics. The National Retail Federation predicts […]

Mars CEO Aims to Double Sales by Investing in Pets

March 23, 2023
In a bid to double its sales, candymaker Mars is upping its focus on pets. The maker of brands such as Snickers and M&Ms now derives 20% of its revenue...

Mars Teams With Instacart to Offer Same-Day Delivery

September 01, 2022
Mars, which makes a wide variety of products, has said its portfolio will be available for same-day delivery through Instacart, a press release said. The partnership will offer convenience through...

Mars Wants to Turn M&Ms into NFTs

June 24, 2022
Candymaker Mars Inc. has filed for an NFT trademark for its M&M brand, the latest food company hoping to bring its product into the metaverse. Trademark attorney Michael Kondoudis shared...