Match news and trends

Dating Apps Target ‘Dating Sunday’ Boom to Push Paid Plans
Subscriptions // January 08, 2024

With consumers following up on their New Year’s resolutions to get out there, dating apps are looking to seize on the start-of-year boom to drive adoption of their paid offerings. Sunday (Jan. 7) was Dating Sunday, the first Sunday of the year, so named by...

Subscription Businesses Test New Pricing Models to Curb Membership Churn
Subscriptions // August 30, 2023

The flexibility of the platform subscription model is being put to the test. And to staunch churn and keep new customers coming on board, tweaking the pricing of what’s on offer is both art and science — and a work in progress. Several companies are...

Tinder Owner Sues Google Over Play Store Fees
ANTITRUST // May 10, 2022

Match Group, the dating apps maker, has sued Google on Monday in what it says is a last-ditch effort to stop Tinder and its other apps from being booted off the Play Store, Reuters writes. That might happen because Match had refused to share up...

Facebook Dating Enhances Cross-App Integration
Facebook // November 21, 2019

Facebook Dating users can now add their Facebook or Instagram Stories to their dating profiles. Launched in September, Facebook Dating was created to give users “a more authentic look at who someone is.” In addition to photos, adding Stories can give potential love interests more...

Interviews & Exclusives
Subscription Businesses Test New Pricing Models to Curb Membership Churn

August 30, 2023
The flexibility of the platform subscription model is being put to the test. And to staunch churn and keep new customers coming on board, tweaking the pricing of what’s on offer is both art and science — and a work in progress. Several companies are testing, and in some cases implementing, different pricing plans. Dating apps, […]

Quick Reads
Dating Apps Try to Woo Gen Z Women Amid Threats and Scams

May 26, 2024
Dating apps have reportedly begun considering new features as younger women sour on their services. As the Financial Times (FT) reported Sunday (May 26), companies like Bumble and Match are planning to also increase content moderation and introduce other tools to improve women’s experiences, amid a rise in unsolicited material and violent threats. The report said fixing these issues is critical […]

Tinder Owner Sues Google Over Play Store Fees

May 10, 2022
Match Group, the dating apps maker, has sued Google on Monday in what it says is a last-ditch effort to stop Tinder and its other apps from being booted off...

Facebook Dating Enhances Cross-App Integration

November 21, 2019
Facebook Dating users can now add their Facebook or Instagram Stories to their dating profiles. Launched in September, Facebook Dating was created to give users “a more authentic look at...

Facebook Dating App Users Can Now Secretly Alert Crushes

May 01, 2019
Facebook is expanding its Dating feature to fourteen more countries, announcing Tuesday (April 30) that the service is now available in 19 countries. According to a report, during the company’s F8...