Mattel news and trends

Mattel Sales Declines Slow as Toys Make a Cautious Comeback
Earnings // July 23, 2024

After years of consumers cutting back on nonessential retail purchases, Mattel is now starting to feel optimistic about the future of toys sales. On Tuesday (July 23), the toy and entertainment giant, owner of iconic brands including Barbie, Hot Wheels, Fisher-Price, American Girl and many...

Adults Are Buying More Toys as Families Cut Back
Retail // May 14, 2024

Parents are buying fewer toys and games for their children, but adult collectors are still splurging on premium dolls, figurines and such, and toy and game companies are expanding their direct-to-consumer (D2C) offerings to meet this demand. Mattel, for instance, is looking to tap into adults’...

Parents Are Buying Their Kids Experiences, Not Toys
Retail // April 24, 2024

Toy and game companies are seeing sales declines, as parents opt to spend on making memories for their children rather than on new products for them. Toys and entertainment giant Mattel, for instance, reported in its first-quarter 2024 financial results Tuesday (April 23) that net...

‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
Retail // March 12, 2024

Even though Hollywood’s incarnation of Barbie took home just one Academy Award this week, the famous figurine is well positioned for another year of solid sales. As PYMNTS reported, Mattel, the company behind Barbie, happily credits the doll — and her cinematic doppelganger — for helping drive the...

Quick Reads
Gap Up 10% as New CEO Richard Dickson Brings Hope for Turnaround

August 22, 2023
Gap has a new CEO, Richard Dickson, beginning Tuesday (Aug. 22), in a move that reportedly signals renewed optimism for the company.  Dickson’s appointment has sparked investor confidence, with shares of the specialty apparel company gaining 10% since the move was announced on July 26, the Wall Street Journal (WSJ) reported Tuesday. Gap has seen a decline in shares over the […]

Gap Appoints Mattel Veteran Richard Dickson as President and CEO

July 26, 2023
Specialty apparel company Gap has appointed Mattel veteran Richard Dickson as its president and CEO, effective Aug. 22. Dickson is currently president and chief operating officer at global toy company Mattel, where he “restored the company...

‘Barbenheimer’ Gives Theater Owners a $235 Million Dream Weekend

July 23, 2023
“Barbie” is the queen of the box office, giving theaters their best opening weekend since 2019. Director Greta Gerwig’s film based on Mattel’s most famous toy took in $155 million...

Mattel to Launch P2P Virtual Collectibles Marketplace

April 20, 2023
Toymaker Mattel is turning its virtual platform into a peer-to-peer (P2P) marketplace for collectors. The company announced the forthcoming update in a Thursday (April 20) press release, saying the Mattel...