Nike may have beaten the street with its fiscal year Q3 earnings, but it’s hardly taking a victory lap. Acknowledging that this was a “difficult time” for the brand, CEO John Donahoe told Thursday’s earnings call that some adjustments are in store, and that further...
Nike has taken its game to the next level in the women’s market, boasting a reported business of around $9 billion — excluding Jordan and Converse. “Our women’s business has grown high single digits on average over the past three years,” Nike President and CEO...
Despite consumers feeling the pinch on discretionary spending, Nike is witnessing robust direct-to-consumer (D2C) sales. In response, Nike has introduced Nike Refurbished, an online platform that provides a curated range of preowned sneakers. This release marks an expansion of the Nike Refurbished initiative, which was...
“We face a new degree of complexity,” Nike CFO Matthew Friend told analysts Thursday, in the wake of the athletic shoe, apparel and equipment maker’s fiscal first quarter earnings results. But for an iconic brand whose stock has now been cut in half in just...
June 27, 2024
Nike continued its shift from direct-to-consumer (D2C) to wholesale channels over the past three months. During the quarter ended May 31, the footwear, apparel and equipment company’s Nike Direct revenues were down 8% on a reported basis, to $5.1 billion, while its wholesale revenues were up 5%, reaching $7.1 billion, according to Thursday (June 27) […]
