Max news and trends

Max Streams Through YouTube as Consumers Feel App Fatigue
Streaming // December 14, 2023

With the number of streaming apps proving frustrating to consumers, leading players are finding ways to collaborate to avoid getting cut. Most recently, Max is now making its content available through YouTube. The streaming service’s ad-free tier will be available for viewing via YouTube’s Primetime...

Streaming Services Compete for Consumers’ Holiday Spending With Giftable Subscriptions
Streaming // December 14, 2023

From directly giftable subscriptions to traditional gift cards, video streaming services are finding ways to capture consumers’ holiday season spending. Notably, leading players in the space do not offer direct subscription gifting and those that once did have removed the option. Disney+, for instance, once...

Max Sheds Subscribers as Ads Boost Streaming Revenue
Earnings // November 08, 2023

Warner Bros. Discovery is seeing its direct-to-consumer (D2C) subscriptions lose members, even as the shift to ad-supported models helps drive revenue increases for these services. The company shared in its third-quarter 2023 financial results, reported Wednesday (Nov. 8), that its D2C subscriber count, which includes...

The Decline of Traditional TV: Streaming Takes Over
Subscriptions // August 15, 2023

The days of sitting down to enjoy your favorite television show on traditional broadcast or cable are rapidly declining. For the first time, the total share watched among American viewers was below 50% in July, according to Nielsen’s The Gauge report Tuesday (Aug. 15).  Streaming services such...

Quick Reads
Amazon to Insert Ads Into Prime Video Beginning Jan. 29

December 27, 2023
Amazon has apparently set a date for adding ads to its Prime Video content. The company will begin introducing commercials to movies and TV shows for viewers in the U.S. beginning Jan. 29, Deadline reported, citing a letter to subscribers. The change will come to customers in the U.K., Germany and Canada on Feb. 5, followed by France, […]

The Decline of Traditional TV: Streaming Takes Over

August 15, 2023
The days of sitting down to enjoy your favorite television show on traditional broadcast or cable are rapidly declining. For the first time, the total share watched among American viewers...