As consumers turn to digital platforms to meet their food needs, their eCommerce adoption of restaurants is greater than for grocery. By the Numbers The 2024 edition of PYMNTS Intelligence’s “How the World Does Digital” examined the digital behavior of 67,000 consumers across 11 countries...
Consumers are spending less at restaurants as menu prices remain high. And as Seeking Alpha reported Saturday (June 22), it’s a situation that’s left some eateries embracing creative promotions to entice their customers. The report focuses on three brands: Chipotle, Starbucks and McDonald’s, the last...
McDonald’s is preparing to roll out a $5 Meal Deal and other value-oriented offers. The $5 Meal Deal will launch June 25 and will be offered at participating McDonald’s restaurants for a limited time, the company said in a Thursday (June 20) press release. “We...
After two years of testing, McDonald’s has ended its partnership with IBM to develop an artificial intelligence (AI)-powered drive-thru system. The collaboration, which aimed to change the fast-food ordering process by replacing human workers with voice-activated chatbots, had been a closely watched experiment in the...
May 01, 2024
If there’s a theme for retailers this earnings season, and especially for dining, it might be crystallized in the comments this week from McDonald’s CEO Chris Kempczinski, who told analysts: “Consumers continue to be even more discriminating with every dollar that they spend as they faced elevated prices in their day-to-day spending.” He was referring, […]
October 30, 2023
McDonald’s is taking advantage of the sheer scale of its loyalty following to make it more difficult for competitors to hold their own in the digital space. The quick-service restaurant...
May 26, 2023
After a surge in digital engagement with restaurants in the early stages of the pandemic, consumers around the world, it seems, have been pulling back, prompting restaurants to step up...
July 07, 2021
McDonald’s may seem like a latecomer to the digital loyalty game, but it may be a little more complicated than that. The company announced in late June that it will...
June 23, 2024
Consumers are spending less at restaurants as menu prices remain high. And as Seeking Alpha reported Saturday (June 22), it’s a situation that’s left some eateries embracing creative promotions to entice their customers. The report focuses on three brands: Chipotle, Starbucks and McDonald’s, the last of which will launch a monthlong promotion this week offering […]
June 20, 2024
McDonald’s is preparing to roll out a $5 Meal Deal and other value-oriented offers. The $5 Meal Deal will launch June 25 and will be offered at participating McDonald’s restaurants...
May 22, 2024
The retail industry is reportedly witnessing a fierce battle among major players as they compete for the attention of bargain-hunting shoppers. For example, Target’s recently announced price cuts on thousands of items...
May 10, 2024
McDonald’s is reportedly encouraging franchisees to vote to implement a $5 meal deal to bring back consumers who have left because of high prices. Franchisees — which can weigh in on major...
