McDonald’s reportedly improved customer satisfaction scores and reduced customer wait times by using geofencing technology to streamline the mobile ordering process. The quick-service restaurant (QSR) uses that technology to notify its crews that customers are approaching so that they can start preparing orders, Chain Store...
In the current landscape of fast-food and casual dining, brands like McDonald’s, Chipotle, and Chili’s are adapting to changing consumer preferences with value, innovation and engagement. McDonald’s is focused on providing everyday affordability while enhancing the customer experience, particularly through loyalty programs and menu adaptations...
McDonald’s is reportedly launching a series of digital ordering stations that provide cashierless checkout options. These stations — rolling out at a handful of the fast-food giant’s restaurants — will be able to take cash and provide change, letting customers skip the register, Bloomberg reported...
McDonald’s reportedly suffered a hack of its Instagram account Wednesday (Aug. 21), with the hackers claiming they used the fast-food giant’s account to promote a fake cryptocurrency that they dubbed “GRIMACE” and pocket $700,000 from the scam. The hackers’ posts were later deleted, the New...
August 12, 2024
As consumers bear the burden of inflation, PYMNTS Intelligence reveals that nearly all individuals living paycheck to paycheck are making trade-offs when it comes to restaurant spending. By the Numbers The latest installment of PYMNTS Intelligence’s series “New Reality Check: The Paycheck-to-Paycheck Report,” the “How Consumer Perception of Inflation Forces Many to Trade Down” edition, […]
May 01, 2024
If there’s a theme for retailers this earnings season, and especially for dining, it might be crystallized in the comments this week from McDonald’s CEO Chris Kempczinski, who told analysts:...
October 30, 2023
McDonald’s is taking advantage of the sheer scale of its loyalty following to make it more difficult for competitors to hold their own in the digital space. The quick-service restaurant...
May 26, 2023
After a surge in digital engagement with restaurants in the early stages of the pandemic, consumers around the world, it seems, have been pulling back, prompting restaurants to step up...
November 17, 2024
The restaurant industry is reportedly eager to move beyond a difficult 2024. “I don’t know about you guys, but I’m ready for ’24 to be behind us, and I think ’25 is going to be a great year,” Kate Jaspon, chief financial officer of Dunkin’ parent Inspire Brands, said at the Restaurant Finance and Development […]
November 08, 2024
McDonald’s reportedly improved customer satisfaction scores and reduced customer wait times by using geofencing technology to streamline the mobile ordering process. The quick-service restaurant (QSR) uses that technology to notify...
September 11, 2024
McDonald’s is reportedly launching a series of digital ordering stations that provide cashierless checkout options. These stations — rolling out at a handful of the fast-food giant’s restaurants — will...
August 21, 2024
McDonald’s reportedly suffered a hack of its Instagram account Wednesday (Aug. 21), with the hackers claiming they used the fast-food giant’s account to promote a fake cryptocurrency that they dubbed...
