Companies looking to save substantial amounts of income and boost their images have a simple way to achieve this, though it may not be obvious: by fixing poor address data in their databases. The United States Postal Service reported that more than 6 billion pieces...
Maintaining quality customer data is essential for businesses to deliver targeted products to the right customers or develop marketing strategies aimed at the specific consumer segments they seek to reach. Companies that do not have access to quality data risk losing not only customers frustrated...
Many companies are willing to admit that they have a problem when it comes maintaining their customer databases. One study found that 50% of businesses said the quality of their data is between “neutral” and “very poor,” leading to losses of 10% or more in...
If you think real estate is thrice obsessed with location (and it is), make room for geodata’s expanding role in payments, banking and a slew of related activities. The January 2021 Digital Consumer Onboarding Tracker® done in collaboration with Melissa informs on issues of the...
January 12, 2021
Merchants that wish to avoid lost sales and unhappy customers must have the most up-to-date information for the final steps of delivery. Inaccurate addresses, in particular, can be a huge strain, resulting in failed deliveries, inefficient operations and poor communication with customers. There are plenty of compelling reasons for merchants to get customers’ addresses right […]
December 15, 2020
Elvis Presley’s 1960s hit “Return to Sender” might have been about a lover’s spat, but in real life, the impact of “no such person, no such zone” is a serious problem....
December 04, 2020
Onboarding customers and easing checkout processes are key issues for eCommerce companies. Not getting this right can cost online merchants as much as $4 trillion due to cart abandonment. Requiring...
September 16, 2020
We may be wondering what’s on the other side of commerce, banking, and “normal” life after the pandemic — but rest assured it will be done (at a significant and accelerating...
October 01, 2020
Customer data giant Melissa is teaming up with healthcare IT firm Allscripts in a bid to take some of the headaches out of medical billing for doctors. Melissa and Allscripts on Thursday announced a “continuing partnership” that will offer the Melissa Address Validation system within Allscripts’ software platform, which is designed for standalone physician practices. […]
April 20, 2020
Melissa, a California identity verification solution firm, has offered to provide free address authentication services to companies working through the COVID-19 pandemic. In an announcement on Monday (April 20), Melissa...
March 20, 2020
In an attempt to offer expert address accuracy and management insight to companies of varying sizes and budgets, global intelligence solutions provider Melissa has released its “World Encyclopedia of Address Formats.” A...
