Men’s underwear is rarely thought of as grounds for advanced design or reinvention. Arguably, that last big innovation in the field was somewhere between 25 and 30 years ago, when John Varvatos, head of Calvin Klein’s menswear, first came up with the idea of the boxer...
Men, conventional wisdom indicates, enjoy shopping for clothing somewhat less than women, and on the whole they care less about what they wear. Men are not shoppers – or so the stereotypes tell us. As it turns out, the data tells a somewhat different story....
Simple ideas can sometimes have a surprisingly powerful impact. They can also be harder to engineer from the outside than one might assume. Such is the story of UNTUCKit, the menswear firm premised on an incredibly simple idea: Men should be able to wear their...
