Men, conventional wisdom indicates, enjoy shopping for clothing somewhat less than women, and on the whole they care less about what they wear. Men are not shoppers – or so the stereotypes tell us. As it turns out, the data tells a somewhat different story....
Small menswear brands, even some that are considered to be medium or large, might face a challenge when it comes to marketing: How do they get in front of consumers? Michael Sacks, who co-founded Cayenne, settled on a Woot-like deal-of-the-day platform to enable these brands...
Men hate to shop. It is one of those truisms that’s so ingrained in our collective consciousness that it’s now the perfunctory stereotype on most bad sitcoms: The bored husband or boyfriend — trapped, uncomfortable and holding a purse while his lady tries on countless...
