As food and beverage brands look for new ways to drive acquisition and loyalty, key players are turning to virtual worlds to reach consumers in more parts of their day-to-day digital routines. Take, for instance, video game worlds. Quick-service restaurant (QSR) chain Whataburger announced Monday...
As artificial intelligence (AI) transforms the gaming industry, companies are taking divergent paths. While Meta bets on AI to revitalize its metaverse dreams and Sony’s AI racer outperforms humans in Gran Turismo, Nintendo stands firm in its commitment to traditional game development, highlighting the complex...
Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce. In the new virtual kiosk within the e.l.f. Up! experience on Roblox, which is powered by Walmart, U.S. visitors can buy a Roblox-exclusive limited-edition physical product —...
Six Flags, an operator of theme parks and water parks, has launched a metaverse experience on Roblox that includes a rewards program. The Six Flags Metaverse on Roblox offers virtual roller coasters, mazes and games, the company said in a Friday (June 28) press release. “Our goal...
June 17, 2024
As innovative technologies become more commonplace, the opportunity to unlock value becomes more accessible. And with the news Friday (June 14) that industrial metaverse company DataMesh raised a new funding round to develop its enterprise metaverse platform, tapping into the potential that digital ecosystems offer is top of mind for forward-thinking firms, particularly those in […]
May 29, 2024
Consumers increasingly want immersive eCommerce journeys, and Walmart is launching new digital shopping experiences to meet this demand. In an interview with PYMNTS following the retailer’s launch of gamified marketplace...
January 31, 2024
As technology advances, the metaverse is growing, offering immersive experiences, social connectivity, and economic opportunities. Embracing the same sentiment, Spanish retailer Mango has entered the realm of Roblox, solidifying its...
July 27, 2023
Meta’s investments in tomorrow are running up tens of billions in losses today. But while the tech giant’s Reality Labs segment, responsible for the metaverse and other longshot bets, has...
July 01, 2024
Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce. In the new virtual kiosk within the e.l.f. Up! experience on Roblox, which is powered by Walmart, U.S. visitors can buy a Roblox-exclusive limited-edition physical product — a hoodie — as well as a selection of other […]
June 28, 2024
Six Flags, an operator of theme parks and water parks, has launched a metaverse experience on Roblox that includes a rewards program. The Six Flags Metaverse on Roblox offers virtual roller...
June 13, 2024
Walmart will relaunch its private-label fashion brand No Boundaries in stores and online July 16. Aimed at young adults, the No Boundaries brand has been refreshed by a Generation Z-focused...
April 25, 2024
Wall Street investors are reportedly uneasy about Meta’s multi-billion-dollar artificial intelligence (AI) plans. The company’s stock fell 15% in early trading Thursday (April 25), Bloomberg News reported, despite CEO Mark Zuckerberg’s efforts...
