Metrics news and trends

Why Tech Giants Are Hiding, Or Shifting, User Stats
Investments // February 07, 2019

In investing, as in life, information is power. We make choices based on the data at hand, sifting through what has happened in the past in order to gain an idea of what lies before us. Take away the data, and choices are made in the...

Facebook Adding Instagram, WhatsApp To User Metrics
Facebook // January 31, 2019

Facebook is planning to change the way it reports user metrics, no longer giving results just for the social media site, but also including Instagram and WhatsApp, according to a report from CNBC. The company, in an earnings call on Wednesday (Jan. 31), said it...

How To Even Begin Measuring A Chatbot?
Innovation // September 28, 2016

Bots seem to be everywhere, but are they doing what they’re supposed to be doing? How do we measure their efficiency and all the data to see if they’re really the best way of the future? San Francisco-based Bot Metrics does just that — metrics...

Interviews & Exclusives
Subscription Businesses Lose 9% of Revenue From Failed Payments

March 13, 2023
Subscription businesses overlook the significant negative impact of failed payments on bottom lines. While many companies focus on customer churn, just a small share recognize failed payments as the cause. But providers need to understand  how failed payments can ruin the customer experience. Our data shows the impact of failed payments on revenue in the […]

Quick Reads
Facebook Adding Instagram, WhatsApp To User Metrics

January 31, 2019
Facebook is planning to change the way it reports user metrics, no longer giving results just for the social media site, but also including Instagram and WhatsApp, according to a report from CNBC. The company, in an earnings call on Wednesday (Jan. 31), said it will report metrics in what it calls its “Family” of […]