Middle Income Consumers news and trends

Retailers Grapple With Mounting Pressures as Middle Class Takes a Hit
Retail // March 08, 2024

As ongoing economic pressures shrink the middle class, retailers are being challenged to either cut prices and step up their deals and discounts or make a play for high-income consumers.  Indeed, years of financial challenges are eating away at the middle class’s spending power. A PYMNTS...

Quick Reads
Luxury Brands Slash Prices to Entice Middle-Income Buyers

July 21, 2024
Luxury brands have begun lowering their prices to win back middle-income shoppers. As The Wall Street Journal (WSJ) reported Sunday (July 21), this move — by companies such as Burberry and Yves Saint Laurent — is aimed at enticing the 330 million people who spend less than $2,180 per year on high-end clothing, handbags and […]