Millennials news and trends

How the Generations Navigate the Digital Economy: An 11 Country Perspective

July 23, 2024
Amex Earnings: Gen Z, Millennials Drive Credit Card Volume Growth
Earnings // July 19, 2024

American Express earnings released on Friday (July 19) show that consumers continue to spend on experiences — particularly on dining out, and that momentum belongs to the younger generations who are using their cards more often. Spending by millennial and Gen Z customers was up...

Gen Z Diners Trade Down to Reduce Restaurant Spend
Consumer Insights // July 17, 2024

After years of the youngest consumers shelling out for restaurant meals considerably more than the oldest, the balance has shifted. By the Numbers A PYMNTS Intelligence study in May for the “Last Transaction Report” series surveyed more than 2,700 United States consumers about their recent...

Spain Emerges as Pivotal Player Within EU’s Digital Strategy
Connected Economy // July 11, 2024

Their hometown heroes have reached the Champions League football final, and Spain is near the top of the table in PYMNTS Intelligence’s How The World Does Digital report. Capturing a statistically representative sample of 817 million consumers, Spain is among 11 countries included in the...

How the World Does Digital: Gen Z and Millennials Drive Singapore’s Digital Economy
Connected Economy // July 10, 2024

While Singapore captivates visitors with its vibrant culture, food and stunning architecture, this Southeast Asian city-state wears another crown: A world leader in digital engagement. Nicknamed the “Lion City,” Singapore boasts a dense population of 5.7 million that actively embraces digital technologies, shaping how citizens...

Interviews & Exclusives
How the Generations Navigate the Digital Economy: An 11 Country Perspective

July 23, 2024
In an era defined by rapid technological evolution, each generation brings its own distinct approach to digital engagement. This insight emerges from the PYMNTS Intelligence report, “How The World Does Digital,” which dives deep into global generational habits, offering critical guidance for businesses shaping their digital strategies. Generation Z, born between the mid-1990s and early […]

Spain Emerges as Pivotal Player Within EU’s Digital Strategy

July 11, 2024
Their hometown heroes have reached the Champions League football final, and Spain is near the top of the table in PYMNTS Intelligence’s How The World Does Digital report. Capturing a...

How the World Does Digital: Gen Z and Millennials Drive Singapore’s Digital Economy

July 10, 2024
While Singapore captivates visitors with its vibrant culture, food and stunning architecture, this Southeast Asian city-state wears another crown: A world leader in digital engagement. Nicknamed the “Lion City,” Singapore...

Millennials Are Most Prepared to Trade Down to Private Label

June 20, 2024
As merchants step up their own-brand offerings, PYMNTS Intelligence research finds that across grocery and retail, millennials prove the most eager to find more affordable alternatives for their favorite products....

Quick Reads
Gen Z Wants to Meet Their Soul Mates in Person, Not Online

June 28, 2024
Dating events have reportedly become increasingly popular among young people as they seek alternative ways to meet people in a world once dominated by dating apps. Attendance at dating and singles events targeted at millennials and Gen Z has increased by 49% this year compared to last year, Bloomberg reported Friday (June 28), citing data from Eventbrite. The […]

EBay to Add Venmo as Payment Option in US

June 13, 2024
Online marketplace eBay will add Venmo as a payment option in the coming week, saying it aims to expand payment method choice and cater to the preferences of Gen Z...

Department Stores Aim to Attract Gen Z and Millennials

May 20, 2024
Macy’s, Kohl’s, Nordstrom and other department stores are reportedly facing a pressing challenge in attracting younger customers. The rise of social media, specialty retailers, big-box stores and online platforms has led younger consumers...

Younger Consumers Less Likely to Use Credit Cards

December 28, 2023
The younger the consumer, the less likely they are to use credit cards. Only 42% of Generation Z consumers and 62% of millennials said they used a credit card in...