Millennials/page/5 news and trends

Millennials Forgo Homeownership and Boost Rent-to-Build Market

December 11, 2024
Millennials Forgo Homeownership and Boost Rent-to-Build Market
44% of UK Consumers Plan to Use Digital Wallets Beyond Payments
Consumer Insights // December 02, 2024

In recent years, digital wallets have become an essential tool for making online payments, but their uses are quickly expanding. In the U.K., nearly half of consumers (44%) expect to continue using digital wallets in the next three years, with Gen Z and millennials leading...

71% of German Consumers Used a Digital Wallet in the Past Year
Digital Payments // December 02, 2024

Digital wallets have become a key tool for German consumers, especially for online shopping and banking. Consider that 71% of consumers in Germany used a digital wallet in some way in the past year. A PYMNTS Intelligence report, “Digital Wallets Beyond Financial Transactions: Germany Edition,”...

41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
Consumer Insights // November 11, 2024

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. A PYMNTS Intelligence report, “What Makes Zillennials Shop,” examines this cohort as it drives change with a mix of brand...

The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
eCommerce // November 08, 2024

The integration of social media and eCommerce has led to the rise of social commerce, a model that allows consumers to make direct purchases within social platforms. What started as basic product links has expanded into a multi-billion-dollar industry, with brands and consumers embracing the...

Interviews & Exclusives
44% of UK Consumers Plan to Use Digital Wallets Beyond Payments

December 02, 2024
In recent years, digital wallets have become an essential tool for making online payments, but their uses are quickly expanding. In the U.K., nearly half of consumers (44%) expect to continue using digital wallets in the next three years, with Gen Z and millennials leading the charge. According to a PYMNTS Intelligence report, “Digital Wallets […]

71% of German Consumers Used a Digital Wallet in the Past Year

December 02, 2024
Digital wallets have become a key tool for German consumers, especially for online shopping and banking. Consider that 71% of consumers in Germany used a digital wallet in some way...

41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping

November 11, 2024
Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. A PYMNTS Intelligence report, “What...

61% of Millennials Want Real-Time Payments in Finance and Insurance

October 15, 2024
As the financial and insurance sectors evolve, the demand for swift and accurate payment systems has never been more pronounced. Legacy systems often need to improve, resulting in delays and...

Quick Reads
Millennials Forgo Homeownership and Boost Rent-to-Build Market

December 11, 2024
With homeownership increasingly out of reach, many millennials are turning to high-end rentals. Developers are in a hurry to meet that demand even if it means constructing fewer homes to sell, The Wall Street Journal reported Tuesday (Dec. 10). For example, there’s AvalonBay Communities, one of the largest multifamily real estate investment trusts, according to […]

Amex Courts Gen Z and Millennial Diners With Gold Card Updates

July 25, 2024
American Express is hoping to attract younger consumers with its latest card update. Amex on Thursday (July 25) announced a new version of its Consumer Gold Card, offering new credits for restaurant spending....

Gen Z Wants to Meet Their Soul Mates in Person, Not Online

June 28, 2024
Dating events have reportedly become increasingly popular among young people as they seek alternative ways to meet people in a world once dominated by dating apps. Attendance at dating and singles...

EBay to Add Venmo as Payment Option in US

June 13, 2024
Online marketplace eBay will add Venmo as a payment option in the coming week, saying it aims to expand payment method choice and cater to the preferences of Gen Z...