Minimum Purchase news and trends

Retailers Find It’s Expensive to Be Like Amazon
Retail // July 13, 2023

Retailers are recognizing that offering free shipping may not be sustainable in the long run. However, rather than eliminating it, they are raising the criteria for customers to qualify for it and reassessing the ways they can make up for lost costs.  Several retailers, including...

Sephora Asks Customers to Pay $25 for Their Own Birthday Perk
Retail // May 05, 2023

In times of inflation, nothing is safe. Not even freebies on your birthday. In the latest inflation stunt since costs on shipping is Sephora’s efforts to launch a $25 online purchase minimum in order to receive a birthday gift.   The beauty retailer revealed in an email...