Peloton and Lululemon announced a five-year global strategic partnership last week, with the goal of uniting fitness content and athletic apparel to forge a collective community boasting more than 20 million members and guests. This week, Lululemon is laying off about 120 employees who support Lululemon Studio...
Last week PYMNTS reported that Peloton is preparing for a rebranding effort as it expands its knowledge of its customer base and their workout preferences. The company’s executives have suggested that this rebranding may not involve hardware modifications, but instead focus on revamping the app...
During the pandemic, fitness apparel retailer Lululemon purchased a connected fitness company called Mirror in 2020 as a way reach cooped-up consumers. Later renamed Lululemon Studio, the $500 million decision was driven by the surging demand for at-home fitness equipment and the shift in consumer...
More fitness content providers are ditching pricey, specialized hardware for app-based experiences people can use on any device, with Lululemon’s Mirror the latest piece of gear caught in the crosscurrents of changing market dynamics. Lululemon Athletica Inc. is the latest to see the downside of...
July 01, 2020
In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million. The deal comes as the global pandemic has shut down gyms nationwide, leaving U.S. consumers finding ways to digitally transplant their gym workouts into their homes […]
April 17, 2023
More fitness content providers are ditching pricey, specialized hardware for app-based experiences people can use on any device, with Lululemon’s Mirror the latest piece of gear caught in the crosscurrents of changing market dynamics. Lululemon Athletica Inc. is the latest to see the downside of fitness hardware, as reports circulated that the athleisure giant is […]
July 01, 2020
Now that many consumers have to make appointments to go to the gym or use a specific piece of equipment amid the pandemic, will they want to visit fitness clubs...
June 29, 2020
Lululemon has entered into an agreement to buy in-home fitness company MIRROR for $500 million, according to a Monday (June 29) press release. MIRROR, launched in 2018, specializes in interactive classes...
