Misfits Market news and trends

Misfits Market Teams With Gopuff as Shoppers Demand Instant eGrocery
eCommerce // April 17, 2024

Online shoppers want options for a wider range of grocery occasions, not just their weekly haul, Misfits Market CEO Abhi Ramesh said. The online grocer on Wednesday (April 17) announced a partnership with Gopuff to leverage its perishable supply chain and operational capabilities to enable...

Misfits Market CEO: D2C Perishables Brands Increasingly Seek Plug-and-Play Fulfillment 
Retail // February 12, 2024

As direct-to-consumer (D2C) brands increasingly look for ways to cut costs amid ongoing economic challenges, Misfits Market is noting the opportunity to drive more revenue from its existing fulfillment capabilities. In an interview with PYMNTS Monday (Feb. 12), Abhi Ramesh, founder and CEO at the...

eGrocery Startups Push Niche Innovations to Swipe Share From Walmart, Amazon
Startups // October 11, 2022

As consumers increasingly look to digital channels to meet their grocery needs, small, specialized players are getting creative in their efforts to gain share from category giants by promising very specific benefits and advantages. But it’s not just customers that are taking note of the...

Today in the Connected Economy: Uber Bets on Robot Delivery
Connected Economy // September 08, 2022

Today in the connected economy, Uber invests in the future of robotic delivery with a partnership with autonomous vehicle company Nuro. Plus, Zelle marks 5 billion transactions in five years, while sustainability-focused online grocer Misfits Market purchases eGrocer Imperfect Foods. Uber Eyes Long-Term Future of...

Interviews & Exclusives
Misfits Market CEO Says Future of Grocery Stores Is Curated, Personalized and Online

November 18, 2021
Demand for online grocery may have skyrocketed in the past 20 months, but many hurdles for eGrocers remain. Consumers are still wary of buying high-consideration goods like fresh meats and produce without seeing them firsthand, and cost remains prohibitive for many consumers used to the prices they would find at their local Walmart or Kroger. […]

Why Misfits Market Thinks Selling Imperfect Produce Is A Perfect Business

July 23, 2020
To hear Abhi Ramesh tell it, he’s in two businesses. First, he’s trying to fight against the excesses of the U.S. food system, which is one that wastes more than...

Quick Reads
Grubhub Deepens Grocery Offering With Mercato Partnership

April 18, 2024
Grubhub is expanding its grocery presence via a partnership with online marketplace Mercato. The collaboration, announced Thursday (April 18), will bring Mercato’s inventory from more than 950 independent grocery stores nationwide to the Grubhub Marketplace.  “Grubhub started as a marketplace for independent restaurants, so it’s only fitting that as we expand into the grocery space, it’s first with a […]

Misfits Market Buys Imperfect Foods To Boost Online Grocery Work

September 07, 2022
Online grocery platform Misfits Market will be buying fellow online grocer Imperfect Foods, which the companies say will make for a better and more sustainable experience, a press release said....

Today in Restaurant and Grocery Tech: Amazon Takes on QSR Industry; Sweetgreen Beats Pricing Estimates 

November 18, 2021
Today in restaurant and grocery tech news, Sweetgreen announces initial public offering (IPO) share pricing above its previous projections, and Amazon partners with Starbucks for frictionless checkout. Plus, CEO and...

Misfits Market Raises $200 Million To Expand D2C Grocery Platform

April 21, 2021
Online grocer Misfits Market has announced a $200 million Series C funding round co-led by led by Accel and D1 Capital, with participation by Valor Equity Partners, Greenoaks Capital, Sound Ventures...