Mixed Reality news and trends

Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design
Retail // June 03, 2024

Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Initially launched in February for the Apple Vision Pro, which is the tech company’s mixed-reality headset, the Lowe’s Style Studio app lets viewers explore kitchen projects and design a kitchen while...

Meta Aims to Ignite Enterprise Productivity With Open Metaverse OS
Meta // April 23, 2024

Teamwork makes the dream work. And when the dream is an interoperable virtual reality (VR) world based on a proprietary operating system (OS), you are going to need a big team.  This, as on Monday (April 22) Meta announced it would be opening the operating system, Horizon...

AR and VR Have Potential to Reshape Wearable Tech Landscape
Wearables // April 22, 2024

Frequently integrated into wearable devices such as smart glasses and headsets, extended reality (XR) technology — encompassing augmented reality (AR), virtual reality (VR) and mixed reality (MR) — is unlocking new levels of immersive experiences across sectors such as healthcare, retail and beyond. Take, for instance,...

Report: Meta Rejects Partnership With Google on Virtual Reality Headsets
Big Tech // March 01, 2024

Meta reportedly turned down Google parent company Alphabet’s suggestion that the companies partner on virtual reality (VR), augmented reality (AR) and mixed reality (MR) headsets. Alphabet had suggested that Meta use Google’s Android XR software platform to power Meta Quest headsets, Reuters reported Friday (March 1), citing a paywalled article by The Information. Reached by...

Interviews & Exclusives
Apple Vision Pro Partners Look to Usher in New Era Of Healthcare 

February 16, 2024
From the advent of digital health platforms and the proliferation of wearable health devices to remote patient monitoring and the integration of artificial intelligence (AI) in clinical decision-making, advancements in technology, coupled with evolving patient demand for personalized, efficient care, have sparked a revolution in healthcare delivery.  Adding to this wave of transformation is Apple Vision […]

Quick Reads
Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design

June 03, 2024
Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Initially launched in February for the Apple Vision Pro, which is the tech company’s mixed-reality headset, the Lowe’s Style Studio app lets viewers explore kitchen projects and design a kitchen while immersed in a virtual 3D environment, the home improvement retailer […]

Report: Meta Rejects Partnership With Google on Virtual Reality Headsets

March 01, 2024
Meta reportedly turned down Google parent company Alphabet’s suggestion that the companies partner on virtual reality (VR), augmented reality (AR) and mixed reality (MR) headsets. Alphabet had suggested that Meta use Google’s Android XR...

Some Apple Vision Pro Users Complain of Discomfort, Lack of ‘Killer App’

February 15, 2024
Apple’s Vision Pro headset has made waves in the tech community, but early feedback reportedly suggests that some users are encountering difficulties with the $3,500 device. Comfort, headaches and eye strain are...

Zillow Targets Growing Share of Market With ‘Housing Super App’

February 13, 2024
Zillow is expanding its “housing super app” to more markets after seeing how well it has been received. The company is also continuing to add functionality to the app for both...