Mladen Vladic news and trends

Here’s How ‘Hyper-Personalized’ Digital Loyalty Programs Look

December 07, 2022
Interviews & Exclusives
Here’s How ‘Hyper-Personalized’ Digital Loyalty Programs Look

December 07, 2022
Technology rarely sits in the back seat, but for next-generation loyalty plans, that’s the case. While much has been made about the disruption that technology and the great digital shift have made in commerce and financial services, Mladen Vladic, general manager of loyalty services at FIS, told PYMNTS that when it comes to designing loyalty […]