Biometric Ticketing Drives Stadiums’ Digital Makeover

MLB Commissioner Rob Manfred reportedly aims to introduce a direct-to-consumer (D2C) streaming service for the league by 2025, a move that comes as sports viewing overall becomes increasingly digital and streaming-based. Manfred wants to address the challenge of digital platforms that do not allow fans...

Mixed-reality technology is reshaping the landscape of the retail industry, ushering in an era of immersive experiences for consumers that blend the digital and physical. Apple released its first mixed-reality headset, Vision Pro, with 600 new apps and games Friday (Feb. 2). Among these were...

Investors who lost billions of dollars in the collapse of cryptocurrency exchange FTX have reportedly expanded their legal action to include Major League Baseball (MLB), Formula 1 racing, and Mercedes-Benz Group AG’s racing team. The investors allege that these entities aided and abetted the fraud orchestrated by FTX, adding to...

With the return of baseball season, major teams are upgrading their in-arena ordering and payments. Take, for instance, New York’s Yankee Stadium, which this year is tapping Uber Eats’ technology to not only enable gamegoers to make food purchases from their seats but also to...